Search Engine Marketing Masterclass
13 octombrie, 2021 @ 14:30 - 10 noiembrie, 2021 @ 15:30
| 75£ + TVA13th, 20th, 27th October & 3rd, 10th November
Learn the fundamentals of search engine marketing with our 5-week online masterclass. This practical and hands-on course will help you gain confidence in implementing SEO and paid search campaigns.
You’ll gain an understanding of how to optimise your site for search engines, including practical advice on how to successfully undertake keyword research as well as developing content that matches the search intent of your target audience. The course will show you how to successfully set up your own Google Ads campaign, including keyword decisions, ad copy and selecting suitable targeting options.
The course will cover a range of topics including:
- Search marketing fundamentals
- SEO key success factors
- Mastering keyword research
- Setting up and executing paid search campaigns in Google Ads
- Measuring and optimise performance
Training investment: 75 GBP + VAT
Trainer: Nick Day
With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.
In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.
The training takes place online. Places are limited.
Details and registration HERE