marketing2019-09-13T11:14:18+03:00martie 21st, 2016|
Ce este marketingul de conversie? Marketingul de conversie se refera la tacticile folosite pentru transformarea clientilor potentiali in clienti finali. Folosind aceasta abordare, o parte din activitatile de marketing digital sunt planificate si evaluate incluzand modele de eficienta a conversiei [...]
iulia2019-09-13T11:14:27+03:00septembrie 11th, 2015|
Modelul celor 7 P ramane un ghid de planificare util si pentru integrarea activitatilor de digital. Intr-un material republicat in aceasta luna de American Marketing Association, Don E. Schultz si Chekitan S. Dev argumenteaza ca abordarea celor 4P sau 7P ar trebui insa [...]
Institut Info2019-09-13T11:14:35+03:00iunie 13th, 2014|
Ieri a debutat grandios Cupa Mondiala de Fotbal din Brazilia cu sponsorizari pe masura. Valoarea investitiilor companiilor a ajuns in acest an la 1.4 miliarde de dolari, cu 10% mai mult fata de editia precedenta. Valoarea cumulata a sponsorizarilor sportive [...]
Institut Info2019-09-13T10:41:54+03:00martie 13th, 2014|
Digitalul a schimbat profund felul in care consumatorii se informeaza, cumpara si relationeaza cu companiile. Modul in care incercam sa le anticipam si satisfacem nevoile in mod profitabil a inceput sa se numeasca general marketing digital. Nu mai vorbim doar de [...]
Institut Info2019-09-13T11:14:44+03:00noiembrie 29th, 2013|
Profesorul Leslie de Chernatony este unul dintre cei 50 de guru care au modelat viitorul marketingului, conform Chartered Institute of Marketing. Activitatea sa are o reputatie internationala, mai ales pentru ca a fost un deschizator de drumuri in brand management. [...]
Administrator2019-09-13T11:14:53+03:00noiembrie 26th, 2013|
Economia si tehnologia se schimba, iar marketingul trebuie sa evolueze odata cu ele. Brandurile devin tot mai mult platforme de colaborare si mai putin asset-uri care pot fi exploatate. Vorbim tot mai des de o economie semantica, in loc de [...]
Administrator2019-09-13T11:15:02+03:00octombrie 25th, 2013|
Un material succint dar concentrat de la HBR va explica scurt si cuprinzator ce este inovatia disruptiva. Cum isi face o companie tanara loc pe piata si cum poate castiga in lupta cu un mare gigant? Marii jucatori se concentreaza de obicei [...]
Administrator2019-09-13T11:15:11+03:00octombrie 14th, 2013|
Un studiu interesant al Exact Target ne atrage din nou atentia asupra miopiei in marketing, de data aceasta in marketingul digital. Este o zona in care fenomenul ar fi trebuit sa fie mai putin pregnant,datorita feedback-ului rapid si exact pe [...]
Administrator2019-09-13T10:42:53+03:00mai 7th, 2013|
Modelul celor patru si respectiv sapte P este unul dintre variantele de marketing mix cele mai citate in teoria de marketing. In acelasi timp, ramane cel mai utilizat instrument in practica de toate zilele. Un studiu recent al Chartered Institute [...]
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