Drive ROI with Social Media
Reach, nurture and engage with your audiences!
Aim
Social media usage continues to grow with the proliferation of new platforms and tools. This Specialist Award provides strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience. It provides the knowledge and skills to create an effective social media strategy, alongside successful management of social media platforms to drive audience engagement.
Purpose Statement
This Specialist Award covers the strategic management of social media. It covers three key areas: the first area develops the necessary knowledge and skills to create an integrated social media strategy, the second area develops skills in effective social media management; and the third area covers application of measures and tools to assess performance of social media activities.
What will you learn?
Learn how to develop an integrated social media strategy, as well as how to drive audience engagement and analyse activities.
Upon completion of the course, delegates will be equipped with the skills to:
- Develop an integrated social media strategy
-Describe research techniques to understand social media audiences
-Undertake a social media audit
-Create a social media strategy
- Know how to manage social media
-Apply a range of techniques to manage a brand and its reputation on social media platforms
-Recommend suitable ways to manage influencers and social media communities
-Determine the resources required to successfully manage social media activities
- Apply key measures and tools to analyse social media activities
-Recommend appropriate KPI-s and metrics to monitor and measure social media activities
-Evaluate the criteria for social media tool selection
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
Assessment
The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.
Completion time:
6 weeks, 90 hours of learning
Complementary Courses
Instruments and indicative content
HOW WILL YOU STUDY?
Induction
First week is dedicated to induciton so that delegates could get familiar with all the study alternatives and make the most of all resources: virtual classes, recorded webinars, podcasts, exemples, casestudies, evaluation.
Weekly individual study programme
Delegates will be guided to meet their weekly study objetives and get the better match with their business and work goals.
Live Webinars
Weekly live webinars will give delegates the chance to progress and interact live within thier virtual classes with tutors and peers.
Recorded webinars and podcasts
Delegates will also have access to recorded webinars and podcasts to review or catch up with the key topics and match their individual study with their work and family life.
Course Start Dates
The CIM training can be competed in as little as 6 weeks.
Virtual Intensive Days: January 22nd or March 19th from 9:30 to 17:00, UK time.
Virtual Afternoons: 6 online live sessions starting 17th of March from 14:30 to 16:30, UK time.
Virtual Evenings: 6 online live sessions starting 15th of March from 18:30 to 20:30, UK time.
TRAINING INVESTMENT
Distance Learning
From 450£ + VAT with 9 months of support
Virtual Classes
From 700£ + VAT with 9 months of support
Key Steps
Specialist Awards have been developed to provide you with an in-depth understanding and expertise in focused areas of Digital marketing through time-efficient, assessed learning. Allowing you to tailor your knowledge and credentials to suit your current and aspirational career goals without such a significant time or financial commitment.
