REAP THE SEO AND PAID SEARCH OPPORTUNITIES
Learn how to manage a successful SEO and paid search strategy!
Aim
With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become critical to increase brand reach and visibility. This Specialist Award will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.
Purpose Statement
This Specialist Award develops knowledge and skills to enable a strategic approach to organic and paid search channels. It covers three key areas: the first is developing the skills to apply research methods required for organic and paid search, including keyword research; the second area develops knowledge about how paid search activities can be managed, while the third key area covers how a website can be successfully optimised for organic search.
What will you learn?
Through the CIM Specialist Digital Award in SEO and Paid Search Management, you will discover how to develop an effective organic and paid search marketing strategy for improved results.
Upon completion of the course, delegates will be equipped with the skills to:
- Evaluate research methods for organic & paid search
-Undertake keywords research
-Apply internal and external analysis to develop customer insights
-Recommend paid search activities to meet campaign and marketing goals.
- Assess how paid search is managed
-Recommend paid search activities to meet campaign and marketing goals
-Analyse the effectiveness of paid search activities
- Recommend how organic search can be optimized
-Recommend on-page optimizations to maximize audience visibility
-Recommend best practice for establishing site authority.
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
Assessment
The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.
Completion time:
6 weeks, 90 hours of learning
Complementary Courses
Instruments and indicative content
HOW WILL YOU STUDY?
Induction
First week is dedicated to induciton so that delegates could get familiar with all the study alternatives and make the most of all resources: virtual classes, recorded webinars, podcasts, exemples, casestudies, evaluation.
Weekly individual study programme
Delegates will be guided to meet their weekly study objetives and get the better match with their business and work goals.
Live Webinars
Weekly live webinars will give delegates the chance to progress and interact live within thier virtual classes with tutors and peers.
Recorded webinars and podcasts
Delegates will also have access to recorded webinars and podcasts to review or catch up with the key topics and match their individual study with their work and family life.
Course Start Dates
The course can be competed in as little as 6 weeks.
Virtual Afternoons: 6 online live sessions starting on 17th of March till 21st of April from 16:30 to 18:30, Romanian time.
Virtual Evenings: 6 online live sessions starting on 17th of March till 21st of April from 20:30 to 22:30, Romanian time.
TRAINING INVESTMENT
Distance Learning
From 450£ + VAT with 9 months of support
Virtual Classes
From 700£ + VAT with 9 months of support
Key Steps
Specialist Awards have been developed to provide you with an in-depth understanding and expertise in focused areas of Digital marketing through time-efficient, assessed learning. Allowing you to tailor your knowledge and credentials to suit your current and aspirational career goals without such a significant time or financial commitment.
