Learn how to manage a successful SEO and paid search strategy!


With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become critical to increase brand reach and visibility. This Specialist Award will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.

Purpose Statement

This Specialist Award develops knowledge and skills to enable a strategic approach to organic and paid search channels. It covers three key areas: the first is developing the skills to apply research methods required for organic and paid search, including keyword research; the second area develops knowledge about how paid search activities can be managed, while the third key area covers how a website can be successfully optimised for organic search.

What will you learn?

Through the CIM Specialist Digital Award in SEO and Paid Search Management, you will discover how to develop an effective organic and paid search marketing strategy for improved results.

Upon completion of the course, delegates will be equipped with the skills to:

  • Evaluate research methods for organic & paid search

-Undertake keywords research
-Apply internal and external analysis to develop customer insights
-Recommend paid search activities to meet campaign and marketing goals.

  • Assess how paid search is managed

-Recommend paid search activities to meet campaign and marketing goals
-Analyse the effectiveness of paid search activities

  • Recommend how organic search can be optimized

-Recommend on-page optimizations to maximize audience visibility
-Recommend best practice for establishing site authority.

Who should complete a Specialist Award?

Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.


The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.

Certificari internationale marketing
oxford college of marketing logo

Completion time:

6 weeks, 90 hours of learning

Complementary Courses

Instruments and indicative content

  • Keyword research techniques, keyword research tools, different types of keywords, Google Adwords tool, Google Search Console

  • Models for content effectiveness ( Hub, Hero and Hygiene model), Content scheduling, Keywords research

  • Quality score, campaign objectives and settings, ad types, ad copy and creative, landing pages, budget, testing and optimization, legal requirements and risks, KPI-s and metrics

  • Content strategy, on and off page optimization, link strategy, site architecture, technical SEO, user experience, Google Analytics.

Download the full syllabus


Course Start Dates

The CIM Specialist Digital Award in Ecommerce can be competed in as little as 6 weeks.

Virtual Afternoons: 6 online live sessions starting 15th of July from 16:30 to 18:30, Romanian time.
Virtual Evenings: 6 online live sessions starting 15th of July from 20:30 to 22:30, Romanian time.


Distance Learning

From 450£ + VAT with 9 months of support

 Virtual Classes

From 700£ + VAT with 9 months of support

Key Steps

Specialist Awards have been developed to provide you with an in-depth understanding and expertise in focused areas of Digital marketing through time-efficient, assessed learning. Allowing you to tailor your knowledge and credentials to suit your current and aspirational career goals without such a significant time or financial commitment.

Descarcă broșura

Institutul de Marketing

Securitate şi confidenţialitate

Dorim să vă trimitem doar mesaje relevante. Alegeţi ce informaţii doriţi să primiţi de la noi:

Completând acest formular sunteţi de acord cu folosirea datelor pe care ni le furnizaţi pentru a primi răspuns. Vă asigurăm că nu vom utiliza aceste date în alt scop şi că apelăm la toate mijloacele posibile pentru a le trata cu grijă şi responsabilitate şi că nu le vom păstra mai mult decât ne solicitaţi.

Be the best professional version of yourself!

Start a training at international standards!

Schedule a counseling session

What do the alumni say?

Absolvent Institutul de Marketing Veronica Bogdacenco

The training has been a key milestone in my professional life: the first step towards a reputed international marketing certification and a marketing job abroad.”

Veronica Bogdacenco, Lead Product Manager Growth & Discovery at Tide