Why choose this training?
The Mini MBA In Customer Centricity will provide you with a framework to create truly customer first business and to reap the commercial benefits of doing so. From creating a culture centred around employee empowerment, to the drivers of customer lifetime value, including great customer service, personalised customer experience as well as the internal operating models and policies required you’ll learn how to drive customer-led change within a business.
Individually the Mini MBA is about ensuring the future success of your business and becoming a leader in your field. Collectively it is about changing the culture, outlook and mindset of your business to put the customer at the heart of all that you do.
Who should attend?
Designed for business owners and senior management across consumer facing sectors or those who want to fast track their career, this forward-thinking course will take you through the fundamentals of customer centricity, enabling you to drive customer-led change within your organisation and improve bottom-line profitability.
Entry Level Requirements
The course is aimed at business owners, senior managers with strategic responsibilities who wish to change and challenge the norm – or those who wish to fast-track their career. You can start the Mini MBA in Customer Centricity at various points throughout the year.
About Martin Newman
One of the world’s leading authorities on customer centricity, Martin is a force for positive change for both consumers and brands.
He is a leading authority on customer experience and customer centricity helping consumer facing businesses and brands to future proof their businesses by putting the customer at the heart of all they do.
Known as the Consumer Champion and founder of Customer Service Action, and The Customer First Group. Martin has been working in the consumer-facing sector for 40 years, founding and chairing e-commerce consultancy Practicology, and heading up multichannel operations for brands such as Burberry, Ted Baker and Harrods.
Martin regularly appears on BBC, Sky News, Channel 5 and other media outlets to talk about consumer behaviour, customer service and related business issues across retail, consumer goods, hospitality and other consumer sectors.
A passionate speaker, presenter, and author of the award-nominated 100 Practical Ways to Improve Customer Experience, and The Power of Customer Experience, Martin offers practical and humorous advice on the challenges facing modern customer-facing businesses and how they need to transform their end-to-end customer experience in the face of a changing market.