Results-Driven Marketing Leadership in Practice with Grant McKenzie
The first applied program that turns marketing science into real business results
Marketing Leadership in Practice: Turn Strategy into Measurable Results. Join the first practice-led program with Grant McKenzie and apply now to drive real business impact.
Why Choose This Programme?
A premium executive programme designed for leaders required to deliver growth, justify investments and align teams. This programme combines strategic clarity, peer-level discussion and practical decision frameworks — delivered in two intensive cohorts throughout the year. This is not soft skill training, but it does talk about attitude and mindset. It is not deep theory but it does recommend Marketing science best practice. Ultimately it is experience led mentoring.
Most leadership programmes are theoretical or focused on soft skills. This programme addresses real dilemmas with real examples giving applicable frameworks—delivered by an expert with 25+ years of multinational leadership experience. A leader who led, mentored and coached marketing leaders in various markets. Who made the mistakes so you don't have to and who has the success to prove what works.
The Challenges We're all Facing Right Now
- Deliver growth in flat or declining markets
- Justify every investment to sceptical CFOs and boards
- Navigate constant marketing-sales tensions that slow execution
- Make faster decisions with incomplete information
- Balance short-term performance with long-term brand building
- Build high-performance marketing teams and capability
Programme Structure. Senior Leaders Only
Two intensive cohorts per year | 10 hours per cohort | Senior-level, peer-to-peer environment | Limited participants
Spring Programme (April - June 2026) - SOLD OUT
4 sessions | 10 contact hours | €550
Fall Programme (September - November 2026)
4 sessions | 10 contact hours | €550
Investment & Registration
25 years of experience, condensed into applicable frameworks
One improved decision can save tens of thousands. The cost of poor marketing decisions far exceeds this investment.
Single Programme
- ✓ 4 intensive executive sessions
- ✓ 8.5 contact hours with Grant McKenzie
- ✓ Senior-level peer-to-peer environment
- ✓ Immediately applicable frameworks
- ✓ Session recordings & materials
- ✓ Access to alumni community
Both Programmes
- ✓ 8 executive sessions (Spring + Fall)
- ✓ 17 total contact hours
- ✓ Complete leadership journey
- ✓ All Single Programme benefits
- ✓ Priority access for 2027
- ✓ 1-on-1 advisory session with Grant
Valid until March 31, 2026
Split payment available (2 installments)
3+ Participants
- ✓ 20% discount for 3+ people
- ✓ Aligned leadership team
- ✓ Shared frameworks & vocabulary
- ✓ Faster post-programme execution
- ✓ All standard benefits
- ✓ Team debrief session post-cohort
Expert Leader: Grant McKenzie
Grant McKenzie
5 Countries. 50+ Team Members. 200 Marketing team organisation. Billions in Revenue. Growth and awards. Centred around one question: What Actually Works?
Over 25 years leading marketing and commercial strategy for MARS, SABMiller and ASAHI across Europe—markets where mistakes cost millions and winning requires both science and judgment.
Track Record:
- Turned around declining brands in declining markets (Czech Republic, Romania) where "just maintain share" was considered ambitious
- Led marketing teams of 50+ people and commercial P&Ls exceeding €500M annually
- Secured budgets in environments where marketing was initially seen as cost, not investment—and changed that perception
- Navigated marketing-sales and local-central conflicts in matrixed organizations and built alignment that actually stuck
- Made portfolio and pricing decisions that protected long-term brand value while delivering short-term results under CFO scrutiny
What Makes Grant Different? Most consultants teach what they learned in books. Grant teaches what he learned by doing—from his own hard-won lessons and lived experience.
Watch now - Grant McKenzie's views on Marketing and Leadership in Practice (Podcast).Who Should Attend?
This programme is specifically designed for:
- Chief Marketing Officers facing board-level scrutiny on marketing investments
- Marketing Directors in companies navigating growth pressure
- Commercial Directors responsible for P&L and go-to-market strategy
- General Managers and CEOs involved in marketing decisions
Senior-Level Programme – Participation Criteria
To ensure meaningful peer exchange and strategic relevance, this programme is designed for established leaders only:
- Senior marketing or commercial leadership roles (Director level+)
- Direct reports and budget responsibility
- Experience in strategic decision-making at organizational level
- Active involvement in board or executive team discussions
This is not an entry-level or mid-management programme. All applications are screened to maintain cohort quality and ensure value for all participants.
Frequently Asked Questions
Everything You Need to Know
Turn Pressure into Clarity. Transform Decisions into Growth.
Join a select group of CMOs and marketing directors who have decided to invest in their leadership and in the future of their teams.
Start with Early Bird €850