Bespoke Marketing Training
Solving specific training needs and challenges.
Actionable results
Training outcomes that could solve current challenges.
Team building and alignement
Know how transfer between team members, collaborations and allignement.
Why invest in a tailored marketing training?
Plan in advance a tailored marketing training not just for your marketing team, but for all those involved in marketing decisions: management, sales, HR or purchase departments.
What are the key benefits?
- Tailoring the content on your specific needs, staff and building upon their existing skills and know how;
- Focus on challenges and solutions from your own industry or organization;
- Chosing the right monents and formats, at group or individual levels- mentoring on speficic topics, expertise area or challenges;
- Working in smaller teams for more interaction and outputs .
Marketing Strategy for Growth and Competitive Position
For companies that need an accountability partner to review their growth and competitive options.
This programme will provide a framework, process and application of key principles that can be adopted to reveiw and regenerate marketing strategy. The workshop will be applied to attendee’s current context, supported with case studies highlighting best practice.
The delegates will be reviewing:
- Marketing strategy options for growth
- Marketing strategy options for position
- Evaluating and prioritising marketing strategy options.
Shopper Marketing Masterclass
For marketing teams that are responsible for driving footfall and purchase in the retail environment e.g. Shopper Marketing, Category Managers, Trade Marketing Managers.
The main challenge facing many organisations today is how to compete with not only other brands but also retailer and challenger brands to win the hearts, minds and purse of the shopper. When you have seconds to win vs. competition this course will give you the tools and techniques to ensure you are maximising your impact at the point of purchase to become the product of choice in the ever-changing retail environment.
The shopper marketing courses or workshops could dig in:
- The role shopper marketing plays in promotional marketing and the wider marketing industry
- Path to purchase and decision trees
- Understanding category segmentation
- Understanding shopper buying behaviours and missions
- Shopper Data and how to mine to create insight and leverage instore/online to disrupt
- Working with ATL/BTL creative platforms and agencies to bring plans to life in store and create connected consumer/ shopper journey
Bridging the Sales & Marketing Divide
Get marketing and sales work better together! This workshop is designed for you if you are interested
in working more effectively with your sales department, sales managers or salespeople. It is suitable for Marketing Managers, Marketing Executives and Entrepreneurs.
This workshop will provide best practice checklists supported by real-life examples and interactive exercises to help you understand the following:
Sales and the Marketing Mix – Where does Sales fit into your organisation?
- What Sales actually do:
- The Sales Process – What are the different steps?
- Different Sales Roles – Hunter vs farmer, field sales vs KAM, transactional vs solution sales
- Targeting & incentives – How do these impact sales behaviours?\
- The Buying Process – How customer-centric is your organisation?
How Marketing can add value – Best practice ideas
- Identifying and targeting customers
- Developing and articulating value propositions
- After the Sale
Developing your Action plan – to increasesales by working more effectively.
Zero-to-Launch: Product Management Intensive Course
This is a compact, experience-based program that unifies modern product methods into one intensive experiential training. You will learn how to turn raw customer insight into a validated MVP in just two days. This course blends strategy, JTBD interviews, Value Proposition Design, prototyping, and Lean tests so your roadmap flows from evidence, not opinion.
This is a compact, experience-based program that unifies modern product methods into one intensive experiential training, delivered face to face in three days.
Day 1
Introduction to Product Management
Product Development Lifecycle:
- Identifying the Right Problem to Solve
- Value Proposition Design
- Experimentation & Validation
Day 2
- First Pilot & Metrics that Matter
- Go to Market Strategy
- Product Growth
Day 3 (half day)
Soft Skills to Make a Difference:
- Effectuation: thinking and acting like an internal entrepreneur
- Thinking like a Designer.
Ce spun clienţii?
Bitdefender
SUZUKI ROMÂNIA
Un training dedicat şi adaptat nevoilor companiei pregătit de e o echipă de 4 specialişti cu experienţă în strategii de comunicare şi marketing digital, cu 40% teorie, exemple, prezentări și 60% exerciții aplicate pe cele mai frecvente abordări relevante pentru industrie și brand.
HERBALIFE
Echipa Herbalife își dorea un pachet de training integrat pentru creșterea performaței în dezvoltarea și implementarea programelor de marketing, cu aprofundarea celor mai noi concepte si trenduri de marketing. În afară de dezvoltarea abilităților individuale, scopul training-ului a fost și acela de a alinia echipa în vederea implementării activităților prioritare de marketing integrat identificate astfel.
Brico Dépôt
Performanța digitală este o arie în care companiile pot progresa doar prin training și dezvoltare continuă, colaborare între echipe și funcții. Compania a dorit să asigure un corp de know how comun între echipele de comunicare, digital și trade pentru a optimiza viitoarele campanii și strategii.
VARTA MICROBATTERY
Într-un context în care brandul de angajator, dar și recrutarea rapidă, atragerea și retenția de angajați sunt tot mai presante pentru companii, Varta Microbattery a găsit timp și resurse să susţină persoanele implicate în recrutare, salarizare și HR să se dezvolte cu un program de training şi consultanţă specializat, dar și aplicat pe specificul și nevoile companiei.