Foundation Certificate in Professional and Digital Marketing
Get into marketing!
Why choose the Foundation Certificate?
If you want to gain the foundation skills and knowledge and you don’t have any marketing or commercial experience, this is the best choice for you.
What will you learn?
The CIM Level 3 qualification is perfect for new marketers and aspiring marketers, giving you the foundation for a successful career.
- Gain essential skills: Enhance your knowledge and develop the core skills required to begin your career as a key member in any marketing team.
- Build a strong foundation: Position yourself for progression, opening up more career pathways opportunities.
- Get hands-on experience: Acquire practical skills that you can immediately apply to your role, building your confidence as you learn.
Who’s this training for?
This is the perfect choice for young people that you don’t have any marketing or commercial experience, but wish to explore the markeitng field and get a solid foundation that can be further leveraged in any career path they might choose.
This level is designed to offer progression to the Level 4 qualification. Successful completion of the Foundation Certificate will establish the knowledge, skills and understanding to be able to perform at a “Marketing Assistant” level and carry out an essential and professional marketing role within the workplace.
Completion time:
The Certificate Foundation in Professional and Digital Marketing can be completed in 6 months (240 hours total qualification time)
Complementary Courses
The full course comprises two modules, one mandatory and one elective that both account for 24 credits and 240 hours, total qualification time.
1. Marketing Essentials
Designed to provide you with an understanding of the key concepts and terminology needed to build knowledge and understanding of how marketing works, how customers behave and how the marketing mix can be applied.
2. Marketing Insights (elective module)
Insight into how and why customers are key to matching marketing activities to meet customer needs. Gaining understanding of concepts, techniques and applications within marketing research and customer insights is key, alongside how social, cultural and technological differences influence behavior.
3. Content and Channels (elective module)
Communicationg and informing your customers is a key aspect of building a relationship. This module introduces the types of content marketers can create, as well as the channels that can be used to reach key target audiences.
Course Start Dates
The Fondation Certificate in Professional & Marketing can be completed in just 6 months. We offer two interactive study routes with various start dates throughout the year.
Delegates can choose Virtual Afternoons or Virtual Evenings: 7 online interactive sessions starting, from 16 to 18.30 or 20 to 23:00, Romanian time.
May ‘25 – Marketing Essentials Interactive virtual afternoons or evenings from May 12 till June 23rd, 7 weeks, 6 course sessions + one revision session.
June ‘25 – Content and Chanels/Marketing Insights. Interactive virtual afternoons or evenings from July 14th till August 25th, 7 weeks, 6 course sessions + one revision session.
Training investment
DISTANCE LEARNING
£275+VA (12 credits module)
£550+VAT /full course
VIRTUAL LEARNING
+ 7 Weeks Virtual Learning (Afternoons or Evenings)
£412.5 +VAT/module
£825 +VAT/full course
In addition to the course fee, there is a CIM membership fee of £65 + VAT, valid for one year, and an assessment fee of £110 + VAT per module. Course fees will only be payable when students choose to take the exam.
CIM Qualification
The Chartered Institute (CIM) is the global standard for marketing qualifications.
1 in 3 marketing leaders hold CIM qualifications. Join this growing community and learn the very latest strategies and best practices. With a CIM qualification, you’ll be ready to seize exciting new opportunities and stay ahead in the competitive marketing world. Gain the skills and confidence needed to make a real impact on your career, and your business.
2 modules x 7 online interactive sessions
Up to 1 year of access to course materials
One onscreen Multiple Choice Tests of 45 questions, 90 minutes each
240 hours of learning
What do the students say?
„We have chosen this programme as it best suited our marketing department development needs. For us, quality is an extremely important aspect, both in the case of our Napolact products and in the case of learning and development training. The curriculum and the discussions with Oana regarding this program really helped us make an informed decision.
Of course, previous collaborations also mattered, which gave us the assurance that we have a reliable partner that delivers quality courses at international standards!”
„The DMI certification allowed me to transition within my department to a newly created position specific for digital marketing. The DMI Certificate has allowed me to be more confidentin the digital area of my job.”