Get the skills and knowledge to deliver results in ecommerce
Use and apply international ecommerce best practices in your own organization!
Aim
Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation. This Specialist Award provides the knowledge and skills to develop and effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation.
Purpose Statement
This Specialist Award develops the skills and knowledge to enable strategic decision-making for ecommerce. It covers three key areas: the first area develops skills for the preparation of a business case for an ecommerce proposition, the second area covers best practice in ecommerce to enable a successful website; the final area develops skills in building an effective inbound marketing strategy to support ecommerce.
What will you learn?
The CIM Specialist Award in Ecommerce is ideal for marketers who want to better understand how to develop the most effective practice for Ecommerce strategy.
Upon completion of the course, delegates will be equipped with the skills to:
- Prepare a business case for an ecommerce proposition.
- Evaluate the best practices in ecommerce for the optimisation of site transactions
- Develop an in-bound marketing strategy for ecommerce
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
Assessment
The CIM Level 6 Accredited Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.
Completion time:
6 weeks, 90 hours of learning
Complementary Courses
Instruments and indicative content
- B2B, B2C (C2C), business model, revenuemodel, value proposition, USP integration with business strategy, marketplaces, payments, security, platforms, compliance.
- Platform responsiveness, cart abandonemnet, approach to navigation, calls to action, product descriptions, use of media, categorisation, cross-selling and upselling, customer experience, customer journey, user experience, website and transaction anaylysis influence of media strategies.
- Use of metrics, product descriptions, URL-s, Merchant centre, architecture, workflows, email automation, CRM, affiliate marketing best practice, influencer marketing, affiliate types.
HOW WILL YOU STUDY?
Induction
First week is dedicated to induciton so that delegates could get familiar with all the study alternatives and make the most of all resources: virtual classes, recorded webinars, podcasts, exemples, casestudies, evaluation.
Weekly individual study programme
Delegates will be guided to meet their weekly study objetives and get the better match with their business and work goals.
Live Webinars
Weekly live webinars will give delegates the chance to progress and interact live within thier virtual classes with tutors and peers.
Recorded webinars and podcasts
Delegates will also have access to recorded webinars and podcasts to review or catch up with the key topics and match their individual study with their work and family life.
Course Start Dates
The CIM Accredited Digital Award in Ecommerce can be competed in as little as 6 weeks or one intensive day.
Virtual Intensive Days: January 22nd or March 19th or May 14th from 9:30 to 17:00, UK time time.
Virtual Evenings: 6 online livesessions starting from March 17th to April 25th from 14:00 to 16.30 UK time, afternoon classes, 18:00 to 21:00, UK time time, evening clasess.
TRAINING INVESTMENT
DISTANCE LEARNING
£360+VAT
VIRTUAL LEARNING
+ 6 Weeks Interactive Virtual Learning (Afternoons or Evenings)
£552+VAT
CIM membership £ 65. Assesement fee £165
Key Steps
Specialist Awards have been developed to provide you with an in-depth understanding and expertise in focused areas of Digital marketing through time-efficient, assessed learning. Allowing you to tailor your knowledge and credentials to suit your current and aspirational career goals without such a significant time or financial commitment.
