The DMI Professional Diploma in Digital Marketing is made up of 10 modules. You will cover:
1. Introduction to Digital Marketing
This module covers all the basics of digital marketing, including integrated marketing, audience research, the buyer journey and effective time management strategies.
2. Content Marketing
In this module you will learn how to create and curate engaging content. You will explore how to best use the channels at your disposal and how to best distribute your content.
3. Social Media Marketing
This module explains to grow and engage with your community. You’ll learn how to create and optimise social media campaigns and how to utilise data-driven insights.
4. Search Engine Optimisation (SEO)
In this module you will cover how utilise SEO to create more engagement and even conversion. You will be able to optimise organic search ranking and measure SEO performance.
5. Paid Search (PPC) With Google Ads
This module explores the fundamentals of paid search, as well as how to create campaigns with Google Ads, how to optimise campaigns and how to measure results using Google Analytics.
6. YouTube and Display Advertising
This module involves the basics of video and display advertising, including how to create and manage a YouTube channel, how to format video ads and how to utilise video campaign metrics.
7. Email Marketing
In this module you will discover the best tools and strategies to use in email marketing. You will learn how to design, automate and regulate email campaigns.
8. Website Optimisation
This module evaluates what makes an effective and successful website. You will be able to create a stylish, optimised WordPress site that meets your business goals.
9. Analytics with Google Analytics
In this module, you will gain the skills to create and configure a Google Analytics account, including setting goals, monitoring campaigns and analysing data.
10. Digital Marketing Strategy
This module compiles all your previous learning and explains how to produce an effective digital marketing strategy. You will learn how to set actionable objectives, as well as how to plan budgets, channels and media briefs.
Course Start Dates
The DMI Professional Diploma can be completed in just 10 weeks. We offer three interactive study methods and there are various start dates throughout the year.
Virtual Evenings: 10 online interactive sessions starting January 22nd, from 20:00 to 22:30, Romanian time.
- 10 Week Virtual Learning (Evenings)
1 session per week of 2.5 hours from 8:00 pm to 10:30 pm EET
£1500 + VAT
Monday to Friday 11:30 am- 7:00 pm EET
£2500 + VAT
- 5 Day Face to Face Bootcamp
Monday to Friday 9:30 am- 5:00 pm, UK time, in Bristol, Birmingham, Oxford London and Manchester
£3500 + VAT (+£200 for London)