DMI Professional Diploma in Digital Marketing
Stay Ready in an Ever-Changing Digital World!
Why choose the DMI certification?
The DMI Professional Diploma in Digital Marketing is the perfect fit if you’re looking a practical, hands-on digital marketing course free from any lengthy assignments. By covering cutting-edge topics such as SEO, PPC, Google Analytics and website optimisation, you’ll quickly enhance and expand your marketing skillset.
Upon completion of the DMI Pro, you will be able to drive the right traffic to your website through SEO and PPC, monitor and optimise social media campaigns and produce an effective digital marketing strategy for your business.
DMI Certification is not just recognized all over the globe – it’s setting the global standard.
What will you learn?
How to:
- Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow;
- Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques;
- Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising;
- Create compelling digital display campaigns;
- Capture, segment and manage subscribers for fruitful email marketing campaigns;
- Discover what works by measuring and optimizing social media campaigns. Then discover what works even better;
- Leverage mobile marketing for a precision micro-targeting edge;
- Create a cohesive digital marketing strategy for your business;
Who’s this training for?
The course is designed for a range of learners, from marketers looking to update their knowledge to recent graduates at the start of their career.
The DMI Pro is aimed at marketing professionals or those who want to move into digital marketing. Most delegates will be one of the following:
- Marketers looking to upskill
- Marketing managers and senior management
- IT managers
- Career changers
- Recent graduates who want to move into digital marketing
- Entrepreneurs and small businesses owners
- Traditional marketers and marketing executives who want to get ready for the digital future.
- Whoever needs to create and apply a digital marketing strategy for their organization
Completion time:
The DMI Professional Diploma can be completed in just 10 weeks (30 hours of learning)
Complementary Courses
The DMI Professional Diploma in Digital Marketing is made up of 10 modules. You will cover:
1. Digital Marketing in the Era of AI
This module will give you an understanding of the core concepts of digital marketing and AI. You will gain an overview of digital channels and media as well as how AI technology and AI tools are disrupting businesses today.
2. Content Marketing
In this module you will learn how to create and curate engaging content. You will explore how to best use the channels at your disposal and how to best distribute your content.
3. Social Media Marketing
This module explains to grow and engage with your community. You’ll learn how to create and optimise social media campaigns and how to utilise data-driven insights.
4. Search Engine Optimisation (SEO)
In this module you will cover how to use SEO to create more engagement and conversion. You will be able to optimise organic search ranking and measure SEO performance.
5. Paid Search (PPC) and Display Advertising
This module explores the fundamentals of paid search, as well as how to create campaigns with Google Ads, how to optimise campaigns and how to measure results. You will also explore the Google Display Network and how to use YouTube and display advertising to meet campaign goals.
6. Email Marketing
In this module you will discover the best tools and strategies to use in email marketing. You will learn how to design, automate and regulate email campaigns.
7. Professional Skills for Digital Marketers
This module focuses on the professional skills you need to succeed as a digital marketing in a constantly changing work environment. You will learn essential project and time management skills as well a show to adopt an innovative and agile mindset to elevate your career.
8. Website Optimisation and Ecommerce
This module evaluates the critical role of the buyer journey and UX for an effective website that engages the target audience and converts them. You will learn about best practice for ecommerce and how to drive success with a best-in-class customer service solution.
9. Analytics with Google Analytics 4 (GA4)
In this module, you will gain the skills to create and configure a Google Analytics account, including setting goals, monitoring campaigns and analysing data.
10. Digital Marketing Strategy
This module compiles all your previous learning and explains how to produce an effective digital marketing strategy. You will learn how to set actionable objectives, as well as how to plan budgets, channels and media briefs.
Course Start Dates
The DMI Professional Diploma can be completed in just 10 weeks. We offer three interactive study methods and there are various start dates throughout the year.
January 2025
Virtual Evenings: 10 online interactive sessions starting from January 20th till March 24th , from 20:00 to 22:30, Romanian time.
Training investment
- 10 Week Virtual Learning (Evenings)
1 session per week of 2.5 hours from 8:00 pm to 10:30 pm EET
£1500 + VAT
It can be paid also in 3 monthly installments, of £500 + VAT each, meaning 2982 lei, VAT included.
- 5 Day Virtual Bootcamp
Monday to Friday 11:30 am- 7:00 pm EET
£2500 + VAT
- 5 Day Face to Face Bootcamp
Monday to Friday 9:30 am- 5:00 pm, UK time, in Bristol, Birmingham, Oxford London and Manchester
£3500 + VAT (+£200 for London)
Key Steps
The Digital Marketing Institute (DMI) is the perfect fit to help professionals and companies alike to leverage the digital tools and channels through practical, hands-on course free from any lengthy assignments. DMI Certification is not just recognized all over the globe – it’s setting the global standard.
89% of our alumni are currently employed and 68% were promoted after earning their certification.
10 modules x 10 online interactive sessions
Up to 26 weeks of access to course materials
One online 2-hour exam - 130 questions
30 hours of learning. Completion in just 10 weeks.
What do the students say?
„We have chosen this programme as it best suited our marketing department development needs. For us, quality is an extremely important aspect, both in the case of our Napolact products and in the case of learning and development training. The curriculum and the discussions with Oana regarding this program really helped us make an informed decision.
Of course, previous collaborations also mattered, which gave us the assurance that we have a reliable partner that delivers quality courses at international standards!”
„The DMI certification allowed me to transition within my department to a newly created position specific for digital marketing. The DMI Certificate has allowed me to be more confidentin the digital area of my job.”