DMI Professional Diploma in Digital Marketing
Stay Ready in an Ever-Changing Digital World!
Why choose the DMI certification?
The DMI Professional Diploma in Digital Marketing is the perfect fit if you’re looking a practical, hands-on digital marketing course free from any lengthy assignments. By covering cutting-edge topics such as SEO, PPC, Google Analytics and website optimisation, you’ll quickly enhance and expand your marketing skillset.
Upon completion of the DMI Pro, you will be able to drive the right traffic to your website through SEO and PPC, monitor and optimise social media campaigns and produce an effective digital marketing strategy for your business.
DMI Certification is not just recognized all over the globe – it’s setting the global standard.
What will you learn?
- Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow;
- Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques;
- Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising;
- Create compelling digital display campaigns;
- Capture, segment and manage subscribers for fruitful email marketing campaigns;
- Discover what works by measuring and optimizing social media campaigns. Then discover what works even better;
- Leverage mobile marketing for a precision micro-targeting edge;
- Create a cohesive digital marketing strategy for your business;
Who’s this training for?
The course is designed for a range of learners, from marketers looking to update their knowledge to recent graduates at the start of their career.
The DMI Pro is aimed at marketing professionals or those who want to move into digital marketing. Most delegates will be one of the following:
- Marketers looking to upskill
- Marketing managers and senior management
- IT managers
- Career changers
- Recent graduates who want to move into digital marketing
- Entrepreneurs and small businesses owners
- Traditional marketers and marketing executives who want to get ready for the digital future.
- Whoever needs to create and apply a digital marketing strategy for their organization
The DMI Professional Diploma can be completed in just 10 weeks (30 hours of learning)
The DMI Professional Diploma in Digital Marketing is made up of 10 modules. You will cover:
1. Introduction to Digital Marketing
This module covers all the basics of digital marketing, including integrated marketing, audience research, the buyer journey and effective time management strategies.
2. Content Marketing
In this module you will learn how to create and curate engaging content. You will explore how to best use the channels at your disposal and how to best distribute your content.
3. Social Media Marketing
This module explains to grow and engage with your community. You’ll learn how to create and optimise social media campaigns and how to utilise data-driven insights.
4. Search Engine Optimisation (SEO)
In this module you will cover how utilise SEO to create more engagement and even conversion. You will be able to optimise organic search ranking and measure SEO performance.
5. Paid Search (PPC) With Google Ads
This module explores the fundamentals of paid search, as well as how to create campaigns with Google Ads, how to optimise campaigns and how to measure results using Google Analytics.
6. YouTube and Display Advertising
This module involves the basics of video and display advertising, including how to create and manage a YouTube channel, how to format video ads and how to utilise video campaign metrics.
7. Email Marketing
In this module you will discover the best tools and strategies to use in email marketing. You will learn how to design, automate and regulate email campaigns.
8. Website Optimisation
This module evaluates what makes an effective and successful website. You will be able to create a stylish, optimised WordPress site that meets your business goals.
9. Analytics with Google Analytics
In this module, you will gain the skills to create and configure a Google Analytics account, including setting goals, monitoring campaigns and analysing data.
10. Digital Marketing Strategy
This module compiles all your previous learning and explains how to produce an effective digital marketing strategy. You will learn how to set actionable objectives, as well as how to plan budgets, channels and media briefs.
Download the brochure
Course Start Dates
The DMI Professional Diploma can be completed in just 10 weeks. We offer three interactive study methods and there are various start dates throughout the year.
Virtual Evenings: 10 online interactive sessions starting July 17th, from 20:00 to 22:30, Romanian time.
- 10 Week Virtual Learning (Evenings)
1 session per week of 2.5 hours from 8:00 pm to 10:30 pm EET
£1500 + VAT
- 5 Day Virtual Bootcamp
Monday to Friday 11:30 am- 7:00 pm EET
£2500 + VAT
- 5 Day Face to Face Bootcamp
Monday to Friday 9:30 am- 5:00 pm, UK time, in Bristol, Birmingham, Oxford London and Manchester
£3500 + VAT (+£200 for London)
The Digital Marketing Institute (DMI) is the perfect fit to help professionals and companies alike to leverage the digital tools and channels through practical, hands-on course free from any lengthy assignments. DMI Certification is not just recognized all over the globe – it’s setting the global standard.
89% of our alumni are currently employed and 68% were promoted after earning their certification.
What do the students say?
„We have chosen this programme as it best suited our marketing department development needs. For us, quality is an extremely important aspect, both in the case of our Napolact products and in the case of learning and development training. The curriculum and the discussions with Oana regarding this program really helped us make an informed decision.
Of course, previous collaborations also mattered, which gave us the assurance that we have a reliable partner that delivers quality courses at international standards!”
„The DMI certification allowed me to transition within my department to a newly created position specific for digital marketing. The DMI Certificate has allowed me to be more confidentin the digital area of my job.”