Make your content marketing work
Get the newest tools and rules to manage an effective content strategy
Aim
Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions. This Specialist Award provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. You will gain skills to enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
Purpose Statement
This Specialist Award develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas: the first area develops skills to create a targeted content strategy to deliver organisational objectives, the second area covers how content can be successfully planned and distributed; and the third area develops skills to create effective copy for a variety of target audiences.
What will you learn?
The CIM Specialist Digital Award in Content Strategy will enable you to develop a targeted and strategic approach to content planning and creation. You will learn how to align your content strategy with wider business goals, as well as how to successfully distribute content and how to write effective copy.
Upon completion of the course, delegates will be equipped with the skills to:
- Develop a targeted content strategy
-Develop content marketing goals to meet wider marketing goals
-Prepare a content strategy to deliver content goals
- Plan the creation and distribution of effective content
-Recommend relevant content formats to deliver content marketing goals
-Recommend suitable paid and owned channels to distribute content
- Formulate effective copy for a targeted audience
-Identify key characteristics of target audicences
-Recommend copy for a variety of formats
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
Assessment
The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.
Completion time:
6 weeks, 90 hours of learning
Complementary Courses
Instruments and indicative content
HOW WILL YOU STUDY?
Induction
First week is dedicated to induciton so that delegates could get familiar with all the study alternatives and make the most of all resources: virtual classes, recorded webinars, podcasts, exemples, casestudies, evaluation.
Weekly individual study programme
Delegates will be guided to meet their weekly study objetives and get the better match with their business and work goals.
Live Webinars
Weekly live webinars will give delegates the chance to progress and interact live within thier virtual classes with tutors and peers.
Recorded webinars and podcasts
Delegates will also have access to recorded webinars and podcasts to review or catch up with the key topics and match their individual study with their work and family life.
Course Start Dates
The CIM Specialist Digital Award in Content Strategy can be competed in as little as 6 weeks or one virtual day, with extended individual learning support wihtin the Oxford College of Marketing learning platform.
Virtual Intensive Days: January 23nd or March 20th or May 15th from 9:30 to 17:00, UK time time.
Virtual Evenings: 6 online livesessions starting from March 17th to April 25th from 14:00 to 16.30 UK time, afternoon classes, 18:30 to 20:30, UK time time, evening clasess.
TRAINING INVESTMENT
Distance Learning
From 450£ + VAT with 9 months of support
Virtual Classes
From 700£ + VAT with 9 months of support
Key Steps
Specialist Awards have been developed to provide you with an in-depth understanding and expertise in focused areas of Digital marketing through time-efficient, assessed learning. Allowing you to tailor your knowledge and credentials to suit your current and aspirational career goals without such a significant time or financial commitment.
