Certificate in Professional and Digital Marketing

Advance in your marketing career!

Why choose the  Certificate?

This is the go for marketing executives who have experience in the industry and are looking to advance in their career.

The course will enhance your expertise and structure the knowledge and skills needed to excel as a marketing executive, a pivotal role in any marketing team.

You will develop hands-on experience that you can use in real marketing jobs, making you an essential and effective professional in the workplace.

What will you learn?

The CIM Level 4 Certificate in Professional & Digital Marketing has been developed with extensive employer led-research to ensure its relevance in maximising your career progression opportunities.

  • Enhance your expertise: Be able to demonstrate knowledge and skills needed to excel as a marketing executive, a pivotal role in any marketing team.
  • Prepare for your next move: Build a strong foundation for progression – develop confidence and unlock career opportunities.
  • Apply practical skills: Acquire hands-on experience that you can use in real marketing jobs, making you an essential and effective professional in the workplace.

Who’s this training for?

The course for  young professionals willing to progress in thier career and get a solid  marketing base or professionals with experience in realted fields such as sales or customer service:

  • Marketing  juniors with less than three years of marketing experience
  • Marketing assistents  or responsibles without marketing studies, but willing to grow withi this profession.
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Completion time:

The Certificate in Professional  and Digital Marketing can be completed in 12 months (500 hours total qualification time)

Complementary Courses

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The full course comprises four modules, one mandatory and three electives that account for 50 credits and 500 hours, total qualification time. Delegates can choose an extended version of five modules, 60 credits and 600 hours, total qualification time

1. Marketing Impact

This is about the application of the full marketing mix in any given situation to maximise effectiveness. You will explore the evolving marketing environment, customer behaviour, market research and the marketing planning process.

2. Planning Integrated Campaigns (elective module)

Creating integrated marketing campaigns across various channels, online and offline, measuring their effectiveness is a key focus for any marketing executive. An understanding of the rapidly changing marketing landscape and how content plays a crucial role in the customer lifecycle, is explored.

3. Responsible  Marketing (elective module)

Marketing responsibly is a growing imperative as societal and environmental challenges grow with increasing scrutiny on diversity, inclusion, and sustainability. Marketing faces a growing need to understand and ensure socially responsible practices.

4. Content Marketing (elective module)

Content has a crucial role in delivering effective marketing campaigns. Develop an understanding of how to successfully create content to support marketing goals and how different content formats can be used within campaigns to support the customer journey.

5. Search Engine Optimization (elective module)

Search engine optimisation is critical to supporting effective paid search campaigns to achieve marketing goals. Understand the importance of search engine marketing for organisations as part of their digital marketing activities and key success factors.

6. March (elective module)

The importance of Marketing technology, or ‘Martech’, including Artificial intelligence is essential to facilitate and execute marketing activities. Martech can be used across the customer journey to support paid campaigns, and social media activities to nurture long-term relationships. and successfully analyse web analytics outputs to create recommendations for the future.

7. Social Media Marketing (elective module)

Social media marketing activities underpin successful customer communications.  Understand how to apply a range of social media channels and produce effective content to enhance an organisation’s digital activities and produce an effective social media plan.

Course Start Dates

The Certificate  in  Professional & Marketing  can be completed in just 12  months. We offer two interactive study routes with  various start dates throughout the year.

Delegates can choose Virtual  Afternoons or Virtual Evenings: 10 online interactive sessions starting , from  16 to  18.30 or 20 to 23:00, Romanian time.

 Route 1

September  ‘24- Marketing Impact –  September  24,25,26 . Interactive virtual afternoons or evenings from  September 30th  till November 18th, one/week, 10 sessions, 7  course sessions + 1 revision sessions.

November ‘24 – Marketing Impac– Interactive virtual afternoons or evenings from  November 11th  30th  till December 16th, one/week,  8 weeks, 7 course sessions + one revision sessions.

January ‘25- Responsible Marketing or  Planning Integrated Campaings  Interactive virtual afternoons or evenings  from January 20th  till February 24th , 6 weeks, 5 course sessions + one revision session

March ‘25 – Content  Marketing, Social Media Marketing, Search Engine Optimization or Martech Interactive virtual afternoons or evenings  from March 17th  till April 21st , 6 weeks, 5 course sessions + one revision session

Mai ‘25 –  Content  Marketing, Social Media Marketing, Search Engine Optimization or Martech . Interactive virtual afternoons or evenings  from May 12th  till June 16th , 6 weeks, 5 course sessions + one revision session 

Route 2

September  ‘24- Marketing Impact –  September  24,25,26 . Interactive virtual afternoons or evenings from  September 30th  till November 18th, one/week, 10 sessions, 7  course sessions + 1 revision sessions.

January ‘25- Responsible Marketing   Interactive virtual afternoons or evenings  from January 20th  till February 24th , 6 weeks, 5 course sessions + one revision session

March ‘25 – Planning Integrated Campaigns Interactive virtual afternoons or evenings  from March 17th  till April 21st , 6 weeks, 5 course sessions + one revision session

Mai ‘25 –  Content  Marketing, Social Media Marketing, Search Engine Optimization or Martech . Interactive virtual afternoons or evenings  from May 12th  till June 16th, 6 weeks, 5 course sessions + one revision session 

Training investment

DISTANCE LEARNING

£696+VAT/Marketing Impact ( 20 credits module)

£348+VAT/each elective module.

£1740+VAT. £2041  VAT included/full course

VIRTUAL LEARNING

+ 6-8  Weeks Virtual Learning (Afternoons or Evenings)

£1020+VAT/Strategy and Planning

£510+VAT/each elective module.

£2550+VAT. £3035 VAT included

CIM Qualification

The Chartered Institute  (CIM) is the global standard for marketing qualifications. 

1 in 3 marketing leaders hold CIM qualifications. Join this growing community and learn the very latest strategies and best practices. With a CIM qualification, you’ll be ready to seize exciting new opportunities and stay ahead in the competitive marketing world. Gain the skills and confidence needed to make a real impact on your career, and your business.

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What do the students say?

„We have chosen this programme as it best suited our marketing department development needs. For us, quality is an extremely important aspect, both in the case of our Napolact products and in the case of learning and development training. The curriculum and the discussions with Oana regarding this program really helped us make an informed decision.

Of course, previous collaborations also mattered, which gave us the assurance that we have a reliable partner that delivers quality courses at international standards!”

Ruxandra Rânja, HR Development Manager, FrieslandCampina Romania

The DMI certification allowed me to transition within my department to a newly created position specific for digital marketing. The DMI Certificate has allowed me to be more confidentin the digital area of my job.”

Digital Marketing Specialist, MC&A, USA
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