Institut Info2014-03-12T12:15:28+02:00martie 12th, 2014|
Cartea lunii de la Chartered Institute of Marketing (CIM) este "Great Brand Blunders" scrisa de copywriterul si jurnalistul Rob Gray si examineaza peste 150 de intamplari nefericite de marketing din toata lumea, incluzand exemple de la companii mari precum Apple, [...]
Institut Info2014-02-07T17:42:05+02:00februarie 7th, 2014|
Cartea lunii de la Chartered Institute of Marketing (CIM) este "The PR Masterclass: How to develop a public relations strategy that works!". Membrii CIM beneficiaza de un tarif special. Scrisa de un fost jurnalist, Alex Singleton, cartea este gandita ca un [...]
Institut Info2013-11-09T08:35:06+02:00noiembrie 9th, 2013|
Multe afaceri si organizatii nu obtin inca profiturile ravnite si ROI-ul dorit in urma planurilor de marketing din cauza intelegerii limitate a nevoilor consumatorilor si a implemetarii deficitare. Dezvoltata pentru companiile mici si mijlocii, Watertight Marketing doreste sa le ajute [...]
Institut Info2013-10-11T14:15:59+02:00octombrie 11th, 2013|
O colectie de studii de caz interesante care pot sa va inspire strategia de social media veti gasi in cartea lunii de la CIM: The Social Media MBA in Practice. Christer Holloman include si o colectie de douazeci si cinci [...]
Administrator2013-08-23T08:37:12+02:00august 23rd, 2013|
Cartea lunii de la CIM este o reeditare revazuta si actualizata a cartii “Marketing Due Dilligence” scrisa de profesorul nostru Malcom Mc Donald impreuna cu Brian Smith and Keith Ward. Este un sprijin real pentru a ajuta marketerii sa inteleaga si [...]
Administrator2013-03-16T10:22:19+02:00martie 16th, 2013|
Daca va pricepeti la marketing online si lucrati deja in domeniu, aceasta carte nu este, probabil , pentru voi. Stiti si folositi cu siguranta deja cele mai multe instrumente descrise . In plus, pentru majoritatea romanilor, exemplele si instrumentele pentru [...]
Administrator2019-09-13T09:35:21+02:00februarie 11th, 2012|
Ce le recomadam celor care studiaza pentru Certificatul Profesional in Marketing? In primul rand, sa parcurga serios materialele de studiu electronice sau manualele unde au suficienta informatie. […]
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