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Gain the the knowledge and skills to create an effective social media strategy.

Social media usage continues to grow with the proliferation of new platforms and tools. This Specialist Award provides strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience. It provides the knowledge and skills to create an effective social media strategy, alongside successful management of social media platforms to drive audience engagement.

This Specialist Award covers the strategic management of social media. It covers three key areas: the first area develops the necessary knowledge and skills to create an integrated social media strategy, the second area develops skills in effective social media management; and the third area covers application of measures and tools to assess performance of social media activities.

What will you learn?

Learn how to develop an integrated social media strategy, as well as how to drive audience engagement and analyse activities.

Upon completion of the course, delegates will be equipped with the skills to:

  • Develop an integrated social media strategy

-Describe research techniques to understand social media audiences
-Undertake a social media audit
-Create a social media strategy

  • Know how to manage social media

-Apply a range of techniques to manage a brand and its reputation on social media platforms
-Recommend suitable ways to manage influencers and social media communities
-Determine the resources required to successfully manage social media activities

  • Apply key measures and tools to analyse social media activities

-Recommend appropriate KPI-s and metrics to monitor and measure social media activities
-Evaluate the criteria for social media tool selection

Who should complete a Specialist Award?

Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.

Assessment

The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.

Course Start Dates

The CIM Specialist Digital Award in Ecommerce can be competed in as little as 6 weeks.

Virtual Afternoons: 6 online live sessions starting 13th of May from 16:30 to 18:30, Romanian time.

Virtual Evenings: 6 online live sessions starting 13th of May from 20:30 to 22:30, Romanian time.

TRAINING INVESTMENT

Virtual Classes

From 700£ + VAT with 9 months of support

Book a free advisory session to see which training suits you best.