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Product Marketing Day

Immerse yourself in a day of know-how, experience, and networking!

June 7th, from 9:00-17:00

Product marketing is crucial for all companies selling products or services (and who isn’t?) Whether it’s a standalone department, a one-person show, or integrated into existing teams, this role is gaining strategic importance in IT, pharma, retail, telecom, financial services, and many other industries. Top marketing execs now hail from product marketing backgrounds given their eye for strategy, messaging, and positioning.

Are you already a product marketer or pondering a leap into the PMM world?

Perhaps you’re in product management, sales, brand management or marketing, and you’re curious to understand what all the buzz is about. Whether you’re in B2B or B2C, contemplating a career shift or just seeking more know-how and networking, join us on June 7th, from 9:00 to 17:00, to celebrate Romania’s first-ever Product Marketing Day.

With a growing number of professionals eyeing product marketing careers, the role still holds an air of mystery. How does it differ from MarCom or Product roles? And what sets it apart in B2C & B2B, across different industries? Let’s unravel the intrigue in this inaugural event through shared methods, expertise, and community support.

Don’t miss out on this unique opportunity to be part of history in the making with like-minded practitioners from various industries and countries. Immerse yourself in a day of know-how, experience, and networking!

Where: HOTSPOT SKYHUB, Șoseaua Orhideelor 15a, Bucharest


• Get access to proven ways, methods, and techniques that help you to successfully connect a product with its right audience, at the right time.
• Get to know peers, practitioners, and professionals from other areas and industries.
• Explore some ways of overcoming barriers that may hinder your go-to-market strategies and the tech tools that could speed up the process and improve the results.
• Join a growing community of PMMs to bridge the knowledge gap, share insights, and pave the way for a brighter future in product marketing.

Key topics

  • Go-to-Market (GTM) Strategies
  • Market Positioning
  • Value Proposition
  • Product, Marketing, and Sales Collaboration
  • Stakeholder management
  • AI & Automation 
  • Product Marketing OKRs and KPI


9:00-9:30 Event Opening Session

9.30-10:30 Cristina Șerban, Principal Product Marketing Manager at Bitdefender: Go-to-Market (GTM) Strategies, Market Positioning and Value Props.

10:30 – 11:00 Lelia Mancaș, Director of Marketing, Communication & CSR, Edenred Romania: Studiu de Caz – Repoziționarea platformei Benefit

11:00-11:15 Networking Break

11:15-12:30 Unleash Your Value Prop: A Workshop in Action

12:30-13:30 Lunch Break

13:30-14:15  Top Drivers and Blockers in Executing GTM Strategies (Panel)

  • Moderator: Bianca Stănescu, Director of Product Marketing at SiriusXM (AdsWizz | Simplecast)
  • Guests: Mădălina Barbu, Global Product Marketing Manager at IBM; Laura Duma, Senior Product Marketing Manager at N-Able; Bogdan Cârlescu, Senior Director Consumer Segment Marketing at Bitdefender.

14:15-14:30 Networking Break

14:30-15:15  From Feedback to Forecast: Using AI and Automation to Transform Your Marketing, Sales and Product (Alex Ursu and Andrei Balotă will present)  

In an ever-changing business world, the alignment between marketing and sales is critical for organizational success. „From Feedback to Forecast” is an interactive session dedicated to the latest innovations in Salesforce automation, with focus on Artificial Intelligence (AI), marketing and sales processes. Attendees will discover effective strategies for:
– Marketing-Sales Collaboration
– Salesforce Process Automation
– Capturing Customer Feedback
– KPIs

15:15-15:45 Bianca Stănescu, Director of Product Marketing at SiriusXM (AdsWizz | Simplecast): Product Marketing OKRs | Leveraging Metrics to Measure and Demonstrate Success.

15:45 – 16:00 Networking Break

16:00 – 17:00 Wrap-up. O&A. Networking.


Alex Ursu

Alex Ursu, Account Manager, Salesforce

Alex Ursu has over 10 years of experience in the IT world and has been working for Salesforce for over seven years. During this period, he was involved in multiple digitization projects for clients from various fields, from retail, utilities, energy, oil&gas and even gaming in numerous countries, such as Romania, Bulgaria, Greece, Malta, Cyprus, Slovenia or Serbia, with a specific focus on digital marketing. He strongly believes that, when delivered properly, digitization can help companies achieve their goals – and also believes that „Trash, delivered at the speed of light, is still trash”.


Andrei Balota

Andrei Balotă, Sales and Business Development Director for Central Eastern Europe, OSF Digital

Andrei Balotă is the Sales and Business Development Director for Central Eastern Europe at OSF Digital, a leading AI-powered digital transformation company renowned for its comprehensive expertise in commerce, marketing, sales, service, analytics, loyalty, and digital experience solutions. With a deep understanding of enterprise connected commerce and over a decade of experience in the tech industry, Andrei plays a pivotal role in guiding brands through their digital transformation journey, leveraging OSF’s global expertise to drive growth and innovation in the region.




Laura Elena Duma

Laura Elena Duma, Senior Product Marketing Manager, N-able

Marketing professional with 14+ years of IT & Services experience in product marketing, customer advocacy, content creation, and sales enablement. Effective and passionate, with strong planning and organizing skills, resourcefulness, and an acute business sense, Laura brings stability and growth to the teams she joins, while delivering on business strategy, product marketing and customer satisfaction.




Mădălina Barbu

Mădălina Barbu, Global Product Marketing Manager, IBM

With over 19 years of marketing experience in B2C and B2B, Madalina has had multiple Product Marketing Management roles in national companies and international corporations as IBM, at both EMEA and global level, managing products in technologies such as cloud computing, Data&AI and cybersecurity.




Lelia Mancaș

Lelia Mancaș , Director of Marketing, Communication & CSR, Edenred Romania

Lelia has over 15 years of experience in marketing and communication in complex,
dynamic and challenging fields, such as: life insurance, health&fitness and B2B financial solutions. Lelia Mancaș is a graduate of European Studies Faculty, holds a master’s degree in International Affairs and a certification in Leadership from Harvard Business Publishing. From 2021, Lelia writes the story of a successful brand, with a direct impact on the growth of its business, from the role of Director of Marketing, Communication & CSR at Edenred Romania, the leader of the extra salary benefits market in Romania.



Bianca Stănescu

Bianca Stănescu, Director of Product Marketing, SiriusXM

Bianca leads Product Marketing at AdsWizz and Simplecast, both subsidiaries of SiriusXM, with a focus on digital audio advertising. She has a knack for infusing a human touch into technology and closely tracks industry trends and influencers. After earning her degree in Journalism and Communications, she pursued a Master’s in Media Management and spent the early part of her career primarily in writing. In 2016, she dove headfirst into Product Marketing and has been fervently passionate about the field, crafting strategic positioning and building market awareness for audio ad tech, cyber-security, and SaaS companies. Bianca is also a Product Marketing Alliance mentor and ambassador, dedicated to giving back to the community.


Cristina Șerban

Cristina Șerban, Senior Product Marketing Manager, Bitdefender

Cristina Șerban is Senior Product Marketing Manager at Bitdefender. A graduate of the advanced Diploma in Professional Marketing program and currently a Chartered Marketer, Cristina has over 15 years of experience in B2B and B2C marketing with companies in the IT&C area such as Oracle, IBM or Bitdefender.
Through the multiple roles she has had over time, Cristina has been involved in the development and implementation of the entire marketing process, from the identification of external and internal factors that influence performance and the definition of marketing strategies, to the execution and measurement of effectiveness them.


Bogdan Cârlescu

Bogdan Cârlescu, Senior Director Consumer Segment Marketing, Bitdefender

Bogdan stands at the intersection of cybersecurity, innovation, and global marketing, focusing on the global growth of tech ventures. With an extensive background in product and marketing leadership, he is deeply invested in the intersection of cybersecurity and business growth. His experience includes spearheading the go-to-market strategies for Bitdefender’s security products, enhancing their visibility worldwide, and introducing creative marketing solutions at Creatopy. At Vodafone Romania, he directed the Managed Services Portfolio, delivering IT solutions tailored to diverse sectors.





Participation Fee
145 Euro

95 Euro for our students and alumni.

Apply now