Content Strategy Specialist Award

This Specialist Award develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas: the first area develops skills to create a targeted content strategy to deliver organisational objectives, the second area covers how content can be successfully planned and distributed; and the third area develops skills to create effective copy for a variety of target audiences.

What will you learn?

The CIM Specialist Digital Award in Content Strategy will enable you to develop a targeted and strategic approach to content planning and creation. You will learn how to align your content strategy with wider business goals, as well as how to successfully distribute content and how to write effective copy.

Upon completion of the course, delegates will be equipped with the skills to:

• Develop a targeted content strategy

-Develop content marketing goals to meet wider marketing goals
-Prepare a content strategy to deliver content goals

• Plan the creation and distribution of effective content

-Recommend relevant content formats to deliver content marketing goals
-Recommend suitable paid and owned channels to distribute content

• Formulate effective copy for a targeted audience

-Identify key characteristics of target audicences
-Recommend copy for a variety of formats

Who should complete a Specialist Award?

Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.