Content Strategy Specialist Award
22 ianuarie, 2024 @ 20:30 - 26 februarie, 2024 @ 22:30| 700 Lire + TVA
Make your content marketing work!
Get the newest tools and rules to manage an effective content strategy!
Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions. This Specialist Award provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. You will gain skills to enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
This Specialist Award develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas: the first area develops skills to create a targeted content strategy to deliver organisational objectives, the second area covers how content can be successfully planned and distributed; and the third area develops skills to create effective copy for a variety of target audiences.
What will you learn?
The CIM Specialist Digital Award in Content Strategy will enable you to develop a targeted and strategic approach to content planning and creation. You will learn how to align your content strategy with wider business goals, as well as how to successfully distribute content and how to write effective copy.
Upon completion of the course, delegates will be equipped with the skills to:
- Develop a targeted content strategy
-Develop content marketing goals to meet wider marketing goals
-Prepare a content strategy to deliver content goals
- Plan the creation and distribution of effective content
-Recommend relevant content formats to deliver content marketing goals
-Recommend suitable paid and owned channels to distribute content
- Formulate effective copy for a targeted audience
-Identify key characteristics of target audicences
-Recommend copy for a variety of formats
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.
Course Start Dates
The CIM Specialist Digital Award in Ecommerce can be competed in as little as 6 weeks.
Virtual Afternoons: 6 online live sessions starting 22nd of January from 16:30 to 18:30, Romanian time.
Virtual Evenings: 6 online live sessions starting 22nd of January from 20:30 to 22:30, Romanian time.
450£ + VAT with 9 months of support
700£ + VAT with 9 months of support