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PREMIERE! Use the power of analytics to enhance the marketing results!

A Hybrid Event for Banking and Financial Services in partnership
with SAS & Romanian Banking Institute

October 12th, 9:30-11:00

Discover how to leverage the power of data for a customer-centric business model!
Book your free seat now!
Join the first edition of the “Ask the Data” event series, designed by Marketing Institute and SAS, the global leader in analytics.

We will dive into the financial services with a goal to enable marketers to get a 360° customer view and a roadmap to a profitably managed customer experience. This event is a joint contribution of experienced professionals from the Romanian market and the support of the Romanian Banking Institute.

“Ask the Data” event series will be focused on the main challenges and industry use cases and each time will feature a success story. For this premiere, get inspired by the story of the National Bank of Greece.

Join us and discover:

  • Real banking examples
  • The roadmap to a profitably managed customer experience for banking and financial services
  • How data could support informed marketing decisions
  • A 360° customer view to boosting loyalty and customer lifetime value.



9:30-9:45 – Keynotes Speech – Laura Andrei – Customer First Strategies for Banks

9:45-10:00 – CUSTOMER STORY FEATURING National Bank of Greece.  Analytics Center of Excellence – Manolis Syllignakis- “How analytics drive transition to a customer-centric business model”

10:00-10:15 – Fireside chat, Q&A.

10:15-11:00 – Using the Data for Customer Centric Marketing – Panel discussion.

Powered By:

SAS AnalyticsInstitutul Bancar Roman

Speakers & Panelists

Manolis Syllignakis

Manolis Syllignakis
Head of Analytics, National Bank Of Greece

Manolis has gained profound experience in managing projects in the areas of Customer Segmentation & Profiling, Recommendation Systems, Next Best Action/Offer, Cross-sell/up-sell and Churn Modeling, Customer Lifetime Value, Text analytics, Data Cleansing & Enrichment, Analytics Center of Excellence design, event-based campaigns and customer journeys design. He is currently leading the Analytics CoE and Campaign management functions at National Bank of Greece, the leader in the industry.

Laura Mihailă

Laura Mihailă
Head of Marketing, BCR

Laura Mihailă has managed a many campaigns, digital transformation and brand management projects as Head of Marketing of the Romanian Commercial Bank (BCR) including the launch of “George”, the first intelligent banking. Her experience includes the global management of blue-chip brands & national top 20 Romanian brands.

She is also a business strategy consultant, mentor at Innovx business accelerator, trainer at Marketing Institute and member of Romanian IAA Executive Board.

Boris Romaniuc

Boris Romaniuc
Tribe Lead Interaction Manager,
ING Bank

Boris Romaniuc joined ING in April 2015 as Head of Customer Intelligence, Retail Banking. He has a Bachelor’s degree in Cybernetics and a Master’s degree in Statistics. 6 months later after joining the ING he also took the Chief Data Officer role for ING Bank with main scope to speed up the transformation towards a data oriented company. Before ING, Boris worked 11 years with Vodafone Romania in various roles related to data and customer value management, led different teams like: business intelligence, analytics, campaign management towards customer lifecycle management and direct marketing. In his free time, he likes to play online games, travel and read Sci Fi literature.

Mihai Ciuta

Mihai Ciuta
Customer Experience, Raiffeisen Bank

Mihai Ciuta is an experienced market research specialist ready to turn your data into actionable insights, gained both on agency, in Romania and UK, and on the client-side, more than 7 years for Coca Cola Hellenic Romania. Mihai has an extensive hands-on experience in managing data research. He’s currently involved in coordinating customer experience projects and initiatives for Raiffeisen Bank, after previously leading a team of customer experience professionals dedicated to high-quality client program delivery for Ipsos.

Cristina Netea

Cristina Netea
Head of Value Proposition, NN

Cristina has been managing successful customer experience programs and initiatives in insurance and financial services for the insurance company Uniqa. She previously worked for Kruk, the leader of the debt management market and is now involved in CX projects for the leader of life insurance market, NN, where she manages a team of specialists as Head of Value Proposition.

Ștefan Baciu
Country Manager SAS Romania & Rep. of Moldova, SAS

Stefan has 20 years of experience in the IT industry, working previously for corporations such as IBM and Oracle. He held various positions covering sales management, marketing strategy and channel expansion strategy. Stefan is keen on making a difference by bringing the power of advanced analytics and AI to companies, enabling them to  gain a competitive edge with comprehensive insights on customers, risks and opportunities, together with proper data management capabilities.

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