Make the most of AI for Marketing
Gain the critical skills to enable a strategic approach to AI use in marketing!
Aim
As AI technology continues to advance at a rapid pace, this Specialist Award will enable you to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies. You will gain the knowledge and skills to create a suitable plan to respond to AI developments.
Purpose Statement
This Specialist Award develops the knowledge on Artificial Intelligence (AI) and to develop skills to enable a strategic approach to its use in marketing. It covers three key areas: the first area develops knowledge in the application of AI within marketing, including key concepts and benefits, the second are covers the impact of AI within the wider organisational environment and ethical considerations; the final area explores how to create an effective plan to respond to AI developments.
What will you learn?
This Specialist Award develops the knowledge and skills on Artificial Intelligence (AI) in order to enable a strategic approach to its use in marketing.
It covers three key areas:
- Identify the application of AI within marketing
-Define key concepts of AI
-Explain how data contributes to AI
-Analyse the benefits of AI
- Evaluate the impact of AI within business environment
-Interpret customer acceptance and adoption of AI
-Asses the implication of ethical AI
-Define the skills required to implement AI
- Create a plan to determine the utilization of AI in marketing activities
-Recommend tools to apply AI in the marketing function
-Develop a project plan for implementing AI in current marketing strategy, including metrics for measuring its success.
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
Assessment
The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.
Completion time:
6 weeks, 90 hours of learning
Complementary Courses
Instruments and indicative content
HOW WILL YOU STUDY?
Induction
First week is dedicated to induciton so that delegates could get familiar with all the study alternatives and make the most of all resources: virtual classes, recorded webinars, podcasts, exemples, casestudies, evaluation.
Weekly individual study programme
Delegates will be guided to meet their weekly study objetives and get the better match with their business and work goals.
Live Webinars
Weekly live webinars will give delegates the chance to progress and interact live within thier virtual classes with tutors and peers.
Recorded webinars and podcasts
Delegates will also have access to recorded webinars and podcasts to review or catch up with the key topics and match their individual study with their work and family life.
Course Start Dates
The CIM Specialist Digital Award in Marketing&AI can be competed in as little as 6 weeks or one intensive day.
Virtual Intensive Days: January 22nd or March 17th or May 14th from 9:30 to 17:00, UK time time.
Virtual Evenings: 6 online live sessions starting from March 17th to April 21th from 14:00 to 16.30 UK time, afternoon classes, 18:00 to 21:00, UK time time, evening clasess.
TRAINING INVESTMENT
Virtual Classes
From 552£ + VAT with 9 months of support
CIM taxes should be added to get an international recognized Award: 65 £ membership+ 165£ examn fee.
Key Steps
Specialist Awards have been developed to provide you with an in-depth understanding and expertise in focused areas of Digital marketing through time-efficient, assessed learning. Allowing you to tailor your knowledge and credentials to suit your current and aspirational career goals without such a significant time or financial commitment.
